About AWM Associates

AWM Associates is dedicated to bringing international best practices to the management of registered trusts in Kenya. Our approach combines global expertise with deep local knowledge, ensuring that Kenyan families benefit from world-class trust management tailored to their specific needs.

With the recent amendments to the Trustees (Perpetual Succession) Act, Kenya has taken significant steps to modernise its trust framework. These changes have created new opportunities for wealth preservation, succession planning, and asset protection. AWM Associates specializes in managing registered trusts under this new framework, offering our clients the full benefits of these legislative advancements.

2005

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ILS and David Ashton established the

Geneva Office

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Richard Waugh and John McDonald set up Waugh McDonald Wealth Management in 2015 in Nairobi, Kenya, followed by Waugh McDonald Private Office in 2017.

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2015

2018

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Led by Managing Partner David Ashton, the senior management of the Swiss business completed a management buyout of the ILS Group interests in Switzerland and Dubai. His existing colleagues and friends, David Heaney and Jason Bougourd, joined him and The Amity Partnership was born.

Switzerland and Dubai

Amity Partners
David Ashton joined forces with Richard Waugh and John McDonald to establish our exciting expansion into Kenya in the form of AWM Associates.
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2024

Meet the people

Richard Waugh

Director

Richard Waugh, Managing Director of AWM Associates, plays a crucial operational role. Richard is instrumental in running the day-to-day business operations that enables AWM Associates to deliver world-class advice and services. His expertise in integrated wealth management and family governance structures, combined with his on-the-ground presence in Kenya, ensures that AWM Associates remains closely attuned to the needs of local clients. Richard holds Family Wealth Advisor and Family Business Advisor certificates from FFI, is a Chartered Member of CISI, and a Certified Facilitator of FEAT. This unique combination of operational leadership and wealth management expertise allows Richard to align AWM’s services with the specific requirements of Kenyan family businesses, ensuring a holistic approach to preserving and growing family wealth across generations.

David Heaney

Director

David Heaney, brings over 25 years of experience in complex fiduciary matters. He has worked in multiple off-shore jurisdictions and status as a Chartered Governance Professional ensure AWM’s trust services adhere to the highest international standards. David’s expertise in trust structuring and governance is particularly valuable in the Kenyan context, where he applies global best practices to local requirements.

John McDonald

Director

John McDonald, offers over 20 years of experience in integrated family wealth management. His dual certification as a Family Wealth Advisor and Family Business Advisor from the Family Firm Institute (FFI), combined with his Chartered membership in the Chartered Institute for Securities and Investment (CISI), enables John to provide comprehensive advice on both family dynamics and financial strategies. As a Certified Facilitator of the Family Enterprise Assessment Tool (FEAT), John brings unique insights into family wealth and business dynamics within the Kenyan context.

David Ashton

Founder

With over 30 years of experience in the fiduciary industry, David is the founder of Amity Partners Sarl in Switzerland and a founding member of AWM in Kenya. David specializes in establishing trust and estate planning structures. His extensive experience in multijurisdictional trust administration is crucial for navigating the complexities of international wealth management while ensuring compliance with Kenyan regulations.

This team’s combined expertise in trust management, wealth planning, and family dynamics, coupled with their understanding of the Kenyan business environment, positions AWM Associates to provide comprehensive, tailored solutions for complex wealth management needs in Kenya.

Our Approach

AWM Associates combines international standards with local expertise:

Specialization in Registered Trusts

We focus exclusively on managing registered trusts in Kenya, ensuring full compliance with local regulations while leveraging international best practices.

Rigorous Governance

Implementing robust governance structures that align with global standards while respecting Kenyan cultural nuances.

Comprehensive Risk Management

Utilising advanced risk assessment and mitigation strategies tailored to the Kenyan context.

Transparent Communication

Ensuring clear, regular communication with settlors and beneficiaries, fostering trust and understanding.

Continuous Professional Development

Our team regularly updates their knowledge on both Kenyan regulations and international trust management practices.

Collaborative Approach to Bespoke Trust and Estate Planning

At AWM Associates, we recognise that effective trust and estate planning requires a holistic approach. We work closely with our clients, their tax advisors, and legal counsel to create bespoke solutions that address all aspects of wealth management and succession planning:

Client Engagement

We engage in in-depth discussions with our clients to understand their unique family dynamics, business structures, and long-term objectives.

Tax Efficiency

We collaborate with clients’ tax advisors to ensure trust structures are optimised for tax efficiency within the Kenyan legal framework.

Legal Compliance

Our team works alongside legal counsel to ensure all trust arrangements are compliant with Kenyan law and aligned with international best practices.

Integrated Planning

By coordinating with other professional advisors, we create comprehensive estate plans that seamlessly integrate trusts with other wealth management strategies.

Ongoing Review

We maintain regular communication with clients and their advisors to review and adjust trust structures as family needs and legal landscapes evolve.

This collaborative approach ensures that our clients benefit from a cohesive strategy that addresses all aspects of their wealth preservation and succession planning needs.

Benefits for Kenyan Clients

By choosing AWM Associates, Kenyan families gain:

Enhanced Asset Protection

Leveraging the new legal framework for registered trusts in Kenya to provide robust asset protection.

Efficient Succession Planning

Seamless wealth transfer across generations, respecting both Kenyan law and family dynamics.

Tax Optimization

Strategic approach to trust structuring for optimal tax efficiency within Kenyan legal frameworks.

Local Expertise with Global Standards

Benefiting from international best practices applied within the Kenyan context

Conflict Resolution

Skilled management of family dynamics and potential conflicts, drawing on our team’s extensive experience in family wealth advisory.

Contact us

Kenya

Fedha Plaza, Mpaka Road
P.O BOX 66125 Westlands Nairobi, Kenya

Get in touch

Send us a message below and one of us will be in touch.